ChannelSight clients or brands are the data controller of all Personal Data of Consumers (Users) processed by ChannelSight. ChannelSight acts as a data processor of this Personal Data.
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The type of Personal Data processed by ChannelSight is:
Item Processed: Click IP Address
Data Controller: Brand
Explanation of data processed: IP address stored, sometimes used to aggregate the clicks for reporting e.g. clicks per market.
Item Processed: Click Analytics GUID
Data Controller: Brand
Explanation of data processed: Userid stored so that the click and possibly subsequent sales can be shared back with the brand with that user context.
Item Processed: Click ID
Data Controller: Brand
Explanation of data processed: ClickID stored so that the clicks and sales can be linked (anonymously) for aggregated performance reporting or click-to-sale data export.
Item Processed: Click Product
Data Controller: Brand
Explanation of data processed: Product ID stored so that the click and possibly subsequent sales can be shared back with the brand with that product context.
Item Processed: Product Sales from Clicks
Data Controller: Retailer
Explanation of data processed: Product sales detail stored so that the clicks and sales can be linked (anonymously) for aggregated performance reporting or click-to-sale data export.
Item Processed: Location
Data Controller: Brand
Explanation of data processed: We use this location to serve the consumer location specific/proximity-based purchase options. We store this location for aggregated performance reporting/analytics (anonymous).
Item Processed: User interactions
Data Controller: Brand
Explanation of data processed: We use this anonymous telemetry data for aggregated performance reporting/analytics (anonymous).