The BSH Group delivers innovative white goods manufactured in 39 factories to consumers through 80 companies in 50 countries. The biggest of these 39 factories is located in Çerkezköy, Tekirdağ. The Çerkezköy facility, established on an area of 550,000 m2, has a capacity of 6.2 million units. Since his 2005 with an investment of over 1 billion euros, with foreign investment in Turkey's largest white goods company in the BSH Turkey; With its brands Bosch, Siemens, Gaggenau and Profilo, it develops, produces and exports world champion products in energy efficiency and innovation in our country to the whole world, especially to European countries.
BSH Optimizes their eCommerce Strategy with a Where to Buy solution
BSH knew that providing a strong online consumer experience and getting detailed conversion insights was key to converting online consumers. They saw an opportunity to advance their eCommerce strategy by focusing on digital transformation across the organization.
BSH previously had a Where to Buy solution in place with another provider, however, they knew they could get a better solution with more advanced insights and crawler functionality that ChannelSight offered. BSH liked the technology’s quick and easy access and found the visual dashboards an easy way to compare and improve the performance of their products.
ChannelSight’s Where to Buy technology has helped build stronger retailer relationships and drive a digital mindset across their organization. With ChannelSight technology, BSH is future-proofing their business and providing a transformational online experience for their customers.
With global revenue of over €13.1 billion and ranked as the world number two in the appliances sector, BSH is leading the way with great brands such as Bosch, Siemens, Neff, Constructa, plus many more.
BSH continuously strive to improve the quality of life for their consumers, providing products and services that meet the changing lifestyle trends and innovations in the market.
In 2014, BSH saw an opportunity to advance their eCommerce strategy by focusing on digital transformation across the organization with the use of an advanced Where to Buy solution.
“At the time we had a Where to Buy solution in place with another provider, however, we knew we could get a better solution with more advanced insights and crawler functionality and ChannelSight offered that.” Sabine Boenisch, Solution Design Manager, BSH
Putting the customer at the heart of everything they do, BSH knew that providing a better online consumer experience and getting more detailed conversion insights was key to firstly convert online consumers with high purchase intent and secondly, to support their retailers in growing sales around the world.
“We knew updating our Where to Buy solution would empower our organisation with more detailed insights. This was key for us in supporting our business strategy and future growth plans.”
ChannelSight’s Where to Buy solution has provided BSH with a powerful reporting and insights tool. Quick and easy access to advanced reporting has empowered management for future planning, to ensure an optimal eCommerce strategy is in place.
“The technology is super easy to use and we can easily access retailer data. The level of conversion and comparison insights available to us now is vast compared to what we had before.”
For BSH quick and easy access to marketing performance data was key for a winning strategy. And, having dashboards that visually represent this data enables BSH to easily compare and improve the sales performance of their individual products.
In the white goods industry, where offline purchasing and product investment are high, providing a streamlined online customer experience is of huge importance to meet consumer expectations and to encourage more online purchasing of goods.
“For the end consumer we wanted to offer relevant information, at the right time, when researching our products that would in turn influence retailer sales. We also wanted to minimise the number of steps it took for consumers to purchase our products online.”
Adopting Where to Buy technology has not only enabled BSH to transform the online consumer experience but it is helping to build stronger retailer relationships and drive a digital mind-set across this sector.
“We are promoting digital transformation in a sector where traditionally consumers are not used to purchasing online. The Where to Buy solution has enabled us to further strengthen our relationships with retailers by providing performance insights that support our case to focus and provide the online consumer with a better experience,” said Sabine.
Check out the video below to see what ChannelSight’s Where to Buy solution looks like in action.
With eCommerce technology evolving at a rapid pace, a top priority for BSH is to ensure they stay ahead of the game in adopting new digital technologies. BSH knew with ChannelSight’s innovative approach they could do great things together.
“In 10 years time the eCommerce landscape will no doubt have changed immensely but we’re confident ChannelSight will have evolved their technology to ensure they stay ahead of the game. Similarly, with their quick and easy implementation and vast reach and variety of retail partners, we know that evolving and expanding our solution across other markets will not be a hard task.”
ChannelSight’s customer success approach has been a big hit with the BSH team. At ChannelSight the top priority is to ensure all customers optimise their Where to Buy solution to get the best return on investment and BSH have experienced that first hand.
“We really enjoy working with the ChannelSight team. For BSH, managing a lot of digital solutions across the global organisation, it’s important that we can rely on our suppliers to deliver to high standards and ChannelSight do exactly that.”
“Would I recommend ChannelSight? Yes of course, the technology is great and the people are fantastic. Managing many global solution providers on a daily basis we need to be confident that suppliers are reliable, responsive and understanding to our needs. ChannelSight ticks all these boxes. We have a very strong working relationship and the ChannelSight team are always at hand to ensure we innovate and optimise our solution to get the most from our investment," stated Sabine.