.png)
In the dynamic landscape of eCommerce, the Direct-to-Consumer (DTC) model continues to adapt to changing consumer behaviours. Brands must now aim to create seamless experiences for consumers - offering the most streamlined path to purchase possible.
Add to Cart can help, enabling the integration of efficient checkout with multiple retailer options - providing both an easy way to check out and a myriad of retailer options so that your consumers can choose their most trusted option.
Read on to discover how DTC brands can streamline their path to purchase and enhance customer satisfaction by leveraging Add-to-Cart technology.
Modern eCommerce brands are navigating various pressures, including fluctuating macroeconomic factors like inflation, interest rates, and shipping costs. Consumer confidence indices, such as Ipsos' Global Consumer Confidence Index and Deloitte's index, show stagnation and slow recovery, which impact purchasing power and overall consumer behaviour. In this volatile environment, agile brands that can quickly adapt to evolving consumer needs and preferences will gain a competitive edge.
Today's consumers prioritise convenience and social media trends over traditional financial considerations.
For example, 51% of consumers ignore elements like credit score or bank balance when making purchasing decisions. Gender and generational differences further complicate the consumer landscape, with younger generations like Gen Z and Millennials are heavily influenced by social media platforms, particularly TikTok.
And it is not just motivations that are evolving. The way consumers shop is, too.
With 73% of retail consumers using multiple channels to shop, brands must ensure they provide a seamless and engaging experience across all touchpoints. Research indicates that consumers are 3x more likely to buy when engaged on multiple channels.
An effective omnichannel strategy is crucial for delivering consistent and personalised experiences. DTC brands must:
The Add-to-Cart functionality plays a pivotal role in unifying fragmented consumer journeys, minimising distractions, and integrating products into regular shopping habits. By allowing consumers to add products directly to their retailer carts from any owned or paid media, brands can streamline the path to purchase, maximise conversions, and drive recurring sales.
By complementing your Direct-to-Consumer strategy with Add to Cart, your brands can tap into today’s consumer behaviours, providing multiple ways to shop and a frictionless experience. For more on reducing friction from the consumer journey, read our full report here.
To optimise the consumer journey, brands should consider integrating Add-to-Cart into their DTC strategy.
As consumers prefer shopping with brands on multiple channels, it is important to provide as many options for the consumer as possible. The Add to Cart functionality in our solutions provide the following:
In the competitive eCommerce landscape, integrating Add-to-Cart functionality can significantly enhance the consumer journey, boost conversion rates, and drive consumer loyalty. By streamlining the path to purchase and leveraging data insights, DTC brands can adapt to evolving consumer behaviours and maintain a competitive edge.
Schedule a demo with ChannelSight to explore how Add-to-Cart functionality can unleash your brand’s full potential and drive significant sales growth.
